"Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map." -- Wayne Calloway . . . . . . . . . "The secret to creativity is knowing how to hide your sources." -- Albert Einstein . . . . . . . . . "A poem is never finished, only abandoned." -- Paul Valery . . . . . . . . . "Think of and look at your work as though it were done by your enemy. If you look at it to admire it, you are lost." -- Samuel Butler . . . . . . . . . "Kites rise highest against the wind, not with it." -- Sir Winston Churchill . . . . . . . . . "Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats." -- Howard Aiken . . . . . . . . . Picasso was in a park when a woman approached him and asked him to draw a portrait of her. Picasso agreed and quickly sketches her. After handing the sketch to her, she is pleased with the likeness and asks how much she owed to him. Picasso replies: "$5,000." The woman screamed, "but it took you only five minutes." "No, madam, it took me all my life," replied Picasso. -- Unknown . . . . . . . . . "You can tell the ideals of a nation by its advertising." -- Norman Douglas . . . . . . . . . "Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction." -- Albert Einstein . . . . . . . . . "I will destroy my enemies by converting them to my friends." -- Maimodes . . . . . . . . . "It's a poor workman who blames his tools." -- Unknown . . . . . . . . . Always do sober what you said you'd do drunk, This will teach you to keep your mouth shut." -- Mark Twain . . . . . . . . . "The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." -- Leo Burnett . . . . . . . . . "Life beats down and crushes the soul, and art reminds you that you have one." -- Stella Adler . . . . . . . . . "What garlic is to food, insanity is to art." -- Unknown . . . . . . . . . "Most people are more comfortable with old problems than with new solutions." -- Anonymous . . . . . . . . . "Simplicity is not the goal. It is the by-product of a good idea and modest expectations." -- Paul Rand . . . . . . . . . "You can't polish a turd." -- David Reddig . . . . . . . . . "We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" -- Leo Burnett . . . . . . . . . "Opportunity is missed by most people because it is dressed in overalls and looks like work." -- Thomas Edison . . . . . . . . . "It is better to deserve honors and not have them than to have them and not deserve them." -- Mark Twain . . . . . . . . . "When you reach for the stars you may not quite get one, buy you won't come up with a handful of mud either." -- Leo Burnett . . . . . . . . . "... if the kids today had to cast off, count character, use a Haber Rule and do the math, there wouldn't be as many people wanting to pursue a Career in Design." -- Frank Briggs . . . . . . . . . "Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability." -- Hermann Zapf . . . . . . . . . "Typography is what language looks like." -- Ellen Lupton . . . . . . . . . "... But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography ..." -- Steve Jobs . . . . . . . . . "Typography has one plain duty before it and that is to convey information in writing." -- Emil Ruder . . . . . . . . . "Faces of type are like men's faces. They have their own expression; their complexion and peculiar twists and turns of line identify them immediately to friends, to whom each is full of identity." -- J.L. Frazier . . . . . . . . . "I'm also interested in calligraphy and occasional book-burning." -- Sergej Malinovski . . . . . . . . . "Give me a laundry list and I'll set it to music." -- Gioacchino Rossini . . . . . . . . . "Designers may be the true intellectuals of the future." -- Paola Antonelli . . . . . . . . . "I have the simplest of tastes. I'm always satisfied with the Best." -- Oscar Wilde . . . . . . . . . "... For us, the visual disease is what we have around, and what we try to do is cure it somehow with design." -- Massimo Vignelli . . . . . . . . . "If you hit a wrong note, it's the next note that you play that makes it good or bad." -- Miles Davis . . . . . . . . . "Tough times do not last but tough people do." -- Deiter Uchdorf . . . . . . . . . "Design is intelligence made visible." -- Don Newgren . . . . . . . . . "Skill in the digital age is confused with mastery of digital tools ..." -- John Maeda . . . . . . . . . "Design is not just what it looks like and feels like. Design is how it works." -- Steve Jobs . . . . . . . . . "The ultimate inspiration is the deadline." -- Nolan Bushnell . . . . . . . . . "Intellectuals solve problems; geniuses prevent them." -- Albert Einstein . . . . . . . . . "The best way to predict the future is to invent it." -- Alan Kay . . . . . . . . . "Asymmetry is the rhythmic expression of funtional design ..." -- Jan Tschichold